### Marketing Lesson Plan: Types and Functions of Distribution II
#### Target Group: Senior Secondary 2 (Grade 11) Students
#### Duration: 90 minutes
---
#### Lesson Objectives:
1. **Understand the different types of distribution channels and their functions.**
2. **Explore the roles of intermediaries in the distribution process.**
3. **Analyze real-world examples to relate concepts to practical scenarios.**
---
### Materials Needed:
- Whiteboard and markers
- PowerPoint presentation or PDF slides
- Handouts of key points
- Internet-enabled device for video
- Case study worksheet
- Flip chart and sticky notes
---
### Lesson Outline:
#### 1. Introduction (10 mins)
- **Greeting and Settling Down:**
- Welcome the students and ensure they are ready for the lesson.
- **Objective Sharing:**
- Briefly explain today’s learning objectives to the class.
- **Ice Breaker Activity:**
- Start with a quick question: *“What do you think happens between a product being made and it reaching the shelf of a store?”*
#### 2. Direct Instruction: Types of Distribution (20 mins)
- **Slide Presentation:**
- Explain the three main types of distribution channels:
1. **Direct Distribution**
2. **Indirect Distribution**
3. **Dual Distribution**
- **Examples and Explanation:**
- Utilize real-world examples for each type.
- Discuss the pros and cons of each type.
#### 3. Functions of Distribution Channels (20 mins)
- **Slide Presentation:**
- Explain the functions of distribution channels:
- **Transactional Functions:** Buying, selling, and risk-taking.
- **Logistical Functions:** Assorting, storing, sorting, and transporting.
- **Facilitating Functions:** Financing, grading, and marketing information and research.
- **Interactive Discussion:**
- Engage students with questions to encourage critical thinking and discussion.
#### 4. Intermediaries and Their Roles (10 mins)
- **Description of Intermediaries:**
- Define different types of intermediaries (agents, wholesalers, distributors, and retailers).
- **Role Explanation:**
- Explain the specific roles and importance of each intermediary in a distribution channel.
#### 5. Case Study Analysis (20 mins)
- **Hand Out Case Study Worksheet:**
- Provide students with a short case study that outlines a distribution scenario.
- **Group Activity:**
- Break students into small groups to analyze and identify the types and functions of distribution channels present in the case study.
- **Group Presentations:**
- Each group presents their findings to the class.
#### 6. Application to Real-World Examples (5 mins)
- **Video:**
- Show a brief video highlighting a real-world example of distribution channels in action. (E.g., Amazon's distribution model)
#### 7. Wrap-Up and Q&A (5 mins)
- **Recap:**
- Summarize key points discussed in the lesson.
- **Q&A:**
- Open floor for any questions or clarifications.
#### 8. Homework Assignment (5 mins)
- **Assignment:**
- Ask students to write a short essay on how a local business uses distribution channels to get their products to market.
---
### Assessment:
- **Participation in Discussions and Group Work**
- **Group Presentation**
- **Homework Essay**
### Additional Notes:
- Adapt the lesson based on the needs and pace of your students.
- Ensure active participation and encourage questions to facilitate better understanding.
- Provide additional resources or readings for students who may want to delve deeper into the topic.